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Making Sense Of Enterprise Marketing Technology

Making sense of the enterprise marketing technology (EMT) landscape can easily overwhelm even the most dedicated martech aficionado. 2018’s “Martech 5000” is astonishingly closer to 7,000 vendors,...

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Align Martech Investments With Your Digital Transformation Strategy

Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences. That’s why enterprise marketing technology (martech) is melding with customer experience (CX)...

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Enable Marketing’s CX Ambitions With Real-Time Interaction Management

One of our 2019 B2C marketing predictions is that enterprise marketing technology will meld with customer experience (CX) investments to deliver the relevancy and consistency that consumers crave from...

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Yes, Really! Two Cross-Channel Campaign Management Forrester Wave™ Evaluations

Don’t let the name fool you. Even though the category is cross-channel campaign management, CCCM is more than just campaigns. CCCM technology is evolving to address contextually relevant customer...

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The Martech Roundtable: The Past, Present, And Future Of Marketing Technology...

In December, B2C marketing analysts Joe Stanhope and Rusty Warner and B2B marketing analyst Lori Wizdo hosted the second annual martech roundtable to help marketers make informed decisions against the...

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Modern Marketers Must Manage Measurement

Measuring marketing performance is not just a tongue twister; it’s hard work. Channel-specific metrics cause headaches, and reporting is a hodgepodge of data sources and dashboards from multiple...

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Explore Real-Time Interaction Management Solution Options With The Latest...

My colleague Joe Stanhope and I have previously written about “The Future Of Enterprise Marketing Technology” and how it hinges on marketing alignment with customer experience (CX) strategies. To be...

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Reboot Your Marketing Strategy With Cross-Channel Campaign Management

Done right, CCCM delivers more than outbound campaigns. In this Forrester Wave™, we compare CCCM solutions from enterprise marketing software suite vendors.

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You Need A Martech Reference Model — Here’s Why

Learn about Forrester's martech reference model to help marketers and their technology cohorts define their unique martech reference architecture.

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Cross-Channel Campaign Management: A Mature Market Reinvents Itself

The CCCM market is growing as independent players deliver innovation that outshines many of their more established competitors.

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